X-News

Historically, our marketing communication at Axelent has always had good impact. Rarely has this been clearer than now as we summarise the first part of our global campaign. It not only gave us our new safety agent Axel, but also a very wide spread of our brand worldwide.

Say hi to Axelent’s new safety agent. Axel is here to be your guide to a safer workplace. As his first job at Axelent, our somewhat unlucky agent turned his attention to a sawmill in great need of safety work. With the right Axelent products in the right places he completely transformed the place.

Did you know that you now have the possibility to draw an effective cable routing system together with your machine guard? You can find it all in the latest version of SnapperWorks 3.32.

Axelent Italy is growing and we now welcome two new team members to the office, Jessica and Sabrina. Axelent Italy also exhibited at MECSPE for the first time.

All the staff at Axelent Spain took part in a competition to take photos that included Axelent’s backpack. From the many excellent contributions, Maribel Hormigo’s photo was voted the winner and she won a romantic trip for two. A more fitting prize would be hard to imagine as her picture shows her boyfriend proposing to her at a very special dinner. The photo has everything needed for a moment such as this: wine, roses and an engagement ring. It is not difficult to see why it won her co-workers’ vote.

Axelent Spain, S.A.U. has expanded its offices at the 1300 m2 warehouse in Barcelona. The extension has given more space to the Technical Office, Administration, Commercial, and Marketing department, while creating a separate office for Management.

For the creative mind, Axelent’s mesh walls can be used for more than protecting people and property. The photo exhibition Space Girls Space Women is showing at the Universum museum in Bremen until October 2018.The exhibition’s focus is on women in the space sector, both from a historical and contemporary perspective. Hopefully many young women will be inspired.

Few sports are as intense and quick as Short Track. One of the quickest during the European Championships in Dresden, Germany, was Axelent-sponsored Anna Seidel, 19. The young German put her best foot forward in front of her home fans to win the 1000 metre bronze medal.

At Axelent we focus on simplicity in the assembly and adjustment of your machine guards. Flexibility is important in giving every customer the ultimate use of our products.

Grab your popcorn and get ready. Axelent published several films during the global campaign. The film Welcome to Hillerstorp came out on January 10 and became very popular. Many at the company felt that it really captured the Axelent spirit.

On January 17, Axel appeared in public for the first time when his film from the sawmill released. Enjoy the show, and the popcorn.

Kern Studer has its head office in Samstagern and a branch in Yverdon-les-Bains. They are market leaders within mesh panels for both industry and residential properties. The emphasis is put on service and flexibility to ensure that the customer gets the ultimate use of their products. Co-owner Urs Studer tells us more about the business.

Les Chais de France is a place where wine enthusiasts can rent their own storage in the company’s big wine cellar. Located in a natural storeroom, Les Chais de France wine cellars benefit from timeless beauty of cut chalk with the efficiency of the latest technologies in terms of hygrometry. They also offer wine tastings at the convivial bar.

The global campaign has given us more than our new friend Axel. The overarching theme of the first part of our campaign has been safety. You can find a lot of good information on our campaign site, see the list below.

Axelent’s safety agent Axel wants you to give him some colour. Let the kids have a go with the crayons, or perhaps you could do it better? When you’re done, feel free to post on social media under the hashtag #agentaxel