The first part of the year has been phenomenal for virtually the entire Axelent Group. I sometimes jokingly say that we at Axelent only surround ourselves with winners, and that is no exaggeration if we look back on our sponsorship initiatives.

A sprinkling of stardust over the Axelent brand

While on the subject of ice hockey, our sponsorship of HV71 reaped its reward with a runners-up position for the women’s team while the men were crowned Swedish champions. In Nordic Combination, Johannes Rydzek wrote himself into the history books by winning no fewer than four World Championships.

In addition to being inspired by, and endlessly proud of, these golden moments, we also get an insight into the importance of team spirit, goals orientation, strategy and implementation.